Spring is here and summer is right around the corner, and that means it’s time to get in some sun action and enjoy the weather! The warmer weather is filled with fun events like family reunions, BBQs, beach days, and lots of outdoor activities — but you can’t forget to protect your hair.
Many of today’s global beauty companies hold a vast number of other product-related lines to augment sales or expand a wider consumer reach. Case in point; L’oreal Paris gained acquisition of relative beauty brands including Lancôme, Garnier, Urban Decay, and many more. Most of these household names fall under the same umbrella of beauty and personal care. But rarely will you see a leading line of hair care brands affiliated with a liquor company, at least in terms of the founding father.